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CLX Clorox

consumer_staples · valued with glm-5.2 medium conviction · deep-dived 2026-09-21

HOLD
Intrinsic value$37.15
Price (at call)$83.10
Margin of safety -55.3%
vs market (rating basis) -7.2%

Model unavailable; showing baseline valuation.

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The story

Value drivers

Revenue growth (Y1)-3.1%
Terminal growth3.5%
Forecast horizon10y
Target operating margin13.7%
Years to target margin5
Sales-to-capital1.30
Beta0.54
Failure probability0.0%
Cost of capital (WACC)7.3%
Terminal WACC8.7%

Valuation bridge

PV of explicit FCFF4.33B
PV of terminal value5.25B
Equity value4.49B
÷ shares → per share$37.15

News

neutral -0.10 · 8 articles

  • These 6 Massive Dividend Yields May Be Too Good to Be True
  • 3 Consumer Stocks We Keep Off Our Radar
  • ADRNY vs. CLX: Which Stock Should Value Investors Buy Now?
  • Will Strategic Initiatives and Pricing Strength Boost Clorox's Growth?
  • Is Clorox (CLX) Reasonably Priced on Its Earnings Today?
  • Procter & Gamble Stock Looks Pricey: What's the Best Move Now?
  • 15 of the Highest-Yielding Dividend Stocks in the S&P 500
  • Passive Income Investors Are Buying 5 Well-Known High-Yield Stocks Near 52-Week Lows

Projected free cash flow to the firm

YrRevenueGrowthMarginNOPATReinvestFCFFPV
1 6.51B -3.1% 13.7% 677.98M 0 677.98M 631.93M
2 6.36B -2.4% 13.7% 661.85M 0 661.85M 575.00M
3 6.25B -1.6% 13.7% 650.97M 0 650.97M 527.13M
4 6.19B -0.9% 13.7% 645.05M 0 645.05M 486.86M
5 6.18B -0.2% 13.7% 643.93M 0 643.93M 453.00M
6 6.22B 0.6% 13.7% 647.54M 26.60M 620.93M 407.16M
7 6.30B 1.3% 13.7% 655.92M 61.83M 594.10M 363.10M
8 6.43B 2.0% 13.7% 669.24M 98.16M 571.08M 325.33M
9 6.60B 2.8% 13.7% 687.75M 136.40M 551.34M 292.75M
10 6.84B 3.5% 13.7% 711.82M 177.43M 534.39M 264.48M

History

DatePriceIntrinsicMoSRating
2026-09-21$83.10 $37.15 -55.3% HOLD
2026-08-12$108.25 $51.30 -52.6% HOLD
2026-07-02$96.42 $97.45 +1.1% STRONG BUY
2026-06-23$92.64 $100.27 +8.2% STRONG BUY